Digital Marketing Professional Certificate (DMPC)

Learning Objectives:
Digital Marketing Overview
Key Concepts
Lead Generation
Search Marketing
Digital Display Advertising
User Experience and Usability
Email Marketing
Social Media Marketing
Retargeting
Tracking and Measurement
Analytics
Audience Profile:
This certification is appropriate for anyone who is interested in Digital Marketing.
Prerequisites:
There are no formal prerequisites for this certification.
Training:
Course Type: Fundamentals
Certification Code: DMPC
Certification Exam:
Format: Multiple choice
Questions: 40
Language: English/Spanish
Pass Score: 24/40 or 60%
Duration: 60 minutes maximum
Open book: No
Delivery: This examination is available Online
Supervised: It will be at the Partner’s discretion
Introduction
Digital Marketing Professional Certificate (DMPC) Program provides a detailed understanding about Digital Marketing concepts, strategies and implementation, including email and Search Engine Optimization (SEO) campaigns, Pay Per Click (PPC) campaigns, social marketing, retargeting and integrating digital marketing with traditional marketing.
Expand your skill set and grow your career. Here are some benefits of our certification:
This certification will help you improve your marketing skills and knowledge by helping you get more visibility into the digital world.
Learn how to use content to connect with your customers.
Track customers from the first interaction with your brand.
Optimize your website for conversion.
Understand key digital concepts and KPI´s.
If you are new in the field, it can help you start a new career.