Digital Marketing Professional Certificate (DMPC)

Learning Objectives:

     Digital Marketing Overview
     Key Concepts
     Lead Generation
     Search Marketing
     Digital Display Advertising
     User Experience and Usability
     Email Marketing
     Social Media Marketing
     Retargeting
     Tracking and Measurement
     Analytics

Audience Profile:

    This certification is appropriate for anyone who is interested in Digital Marketing.

Prerequisites:

    There are no formal prerequisites for this certification.

Training:

     Course Type: Fundamentals
     Certification Code: DMPC

Certification Exam:

     Format: Multiple choice
     Questions: 40
     Language: English/Spanish
     Pass Score: 24/40 or 60%
     Duration: 60 minutes maximum
     Open book: No
     Delivery: This examination is available Online
     Supervised: It will be at the Partner’s discretion

Introduction

Digital Marketing Professional Certificate (DMPC) Program provides a detailed understanding about Digital Marketing concepts, strategies and implementation, including email and Search Engine Optimization (SEO) campaigns, Pay Per Click (PPC) campaigns, social marketing, retargeting and integrating digital marketing with traditional marketing.

Expand your skill set and grow your career. Here are some benefits of our certification:

     This certification will help you improve your marketing skills and knowledge by helping you get more visibility into the digital world.
     Learn how to use content to connect with your customers.
     Track customers from the first interaction with your brand.
     Optimize your website for conversion.
     Understand key digital concepts and KPI´s.
     If you are new in the field, it can help you start a new career.